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CTIA 2009, Las Vegas, Apr 2009

The key take-aways from CTIA 2009 Conference:

- LTE is the next major investment industry will be making. With Verizon’s recent announcements, U.S. market seems to be now leading on the LTE front

- It is the Apps and in particular, App Stores that garner the most interest, especially with RIM launching, and others such as Microsoft and Nokia are expected soon; but all far behind the iPhone / iTunes leadership!

- Mobile adverting & mobile marketing, despite (and maybe because of) a large number of smaller players, the progress being made is painfully slow. This portion of the industry is still in its infancy; not clear what direction it is going to take.

- There were several interesting developments in WiMAX, Femtocells, Healthcare, Smartphones, messaging / twittering, music and video services, and Al Gore’s closing keynote!

PUBLICATIONS

Dr.Mehmet Unsoy prepares and gives presentations that reflect the latest market and technology trends. Some of the past Presentations have focused on the Femtocells, Fixed Mobile Conversions, and IP based services.

Dr. Unsoy also writes, sometimes with the help of other experts, Newsletters that reflect the latest market and technology trends. Some of the past Newsletters have focused on the observations at 3GSM / Mobile World Congress in Barcelona, and CTIA meetings in the U.S.

Extracts from Latest Presentation:

Infrastructure Trends: 

  • Lots of emphasis on wireless and broadband;
  • Various government initiatives; e.g. US stimulus initiatives on broadband; New licenses in various countries for 3G and 4G
  • LTE is coming, slowly but surely; WiMAX deployment continues but slowed down; LTE will run into device availability issues, and others
  • Various M2M, and near field communication deployments, initiatives, e.g. Internet of Things
  • Clean-tech being adopted by the telecom industry; Clean-tech  for telecom infrastructure
  • Smart Grid: New Power network + New Telecom network
  • Digital migration of TV in the US will accelerate digital media initiatives;
  • IPTV and mobile DTV should pick up noticeably 

 Device Trends:

  • Major emphasis on smart phones globally; will become the major Internet devices
  • Lower cost 2G / 3G mobile devices for developing markets
  • Mobile phone shipments down by 9.1% in 09 by recover next year; 1.4B handsets by 2014
  • Ultra-low cost 2G handset numbers growing in emerging markets
  • Cameras, video capabilities, GPS availability in mobile devices
  • Enable rich media mobile Internet experience
  • Wide range of Internet devices, in particular Netbooks
  • Smartphone vs.  Netbook battles; impact on laptops
  • OS trends, app development environments etc
  • Smartphone OS vs RTOS battles; impacts of App Stores
  • NFC, POS, and other similar capabilities, etc
  • M-payments: m-tickets, m banking, m-commerce, m-coupons, m-trade
  • Entire debit card industry will be contactless by end of 2011

Application Trends:

  • Major App Stores, iTunes, Ovi, RIM, Microsoft, Samsung, others;
  • Messaging services / apps, SMS still strong
  • Browsers,  on-device portals, app downloads – Which one will be the winner
  • Multimedia / Video / Music services; streaming, downloading,
  • Quality, digital rights, piracy issues, business models, monetization
  • Social networking, growing exponentially Big opportunity but how to monetize
  • LBS is finally hear, but what services are monetizable?
  • Operator based services, enterprise, security, navigation
  • Mobile Advertising / new business models; Slow to start but huge opportunity in the near future

New Players: